This is the project emerged from the Italian Nomads team brainstormings, an innovative way to teach foreigners the local language and to transform the customary diffidence displayed from locals against foreign immigrants into knowledge and communication: the language course is delivered for free (Consegna Gratuita in Italian) over bread bags and other everyday packaging.
The best thing is that is cheap :D I sent it to the IDEO challenge, that’s too bad that none of us has the possibility to follow the project further.